Through the evolution of the overall look and feel of the Bradford Academy brand, the prospectus was redesigned to mirror the style of the up coming new website. As part of the redesign, the logo was also evolved to give it a more modern and clean look.
Having used their previous prospectus design for over 5 years it was long overdue a redesign, with the evolution of their brand it was the perfect opportunity to also update their prospectus. Bringing through the vibrant colours of the website and new photography which are enthusiastically modelled by their current students, this helped to breathe a fresh lease of life into their literature and give it that authentic and personal touch. The prospectus now focuses on their all-through offerings and their commitment to their students and their life as a Bradford Academy learner.
The new prospectus intends to be informative but not overwhelming and looks to create interest and encourage action from prospective students and their parents.